Concerning Sassy Founded in 1982 in Northbrook, Illinois, Sassy is committed to creating products you can trust to nurture and develop your kid. Made together with premium excellence and distinctive designs and coloration, Sassy's widespread categories have grown to contain developmental and attachable toys, infant and toddler bath and feeding products, grooming and hygiene products, teething products, and room organization products. Sassy products can be found in 29 countries worldwide.